Blockchain (Taylor’s Version)

Lori Bowers
January 27, 2023
Decentralized Cloud Storage
Blockchain (Taylor's Version)
Blockchain (Taylor’s Version)

As we Swifties are still trying to shake off the Ticketmaster glitch, the music industry is a buzz with discussions about how blockchain technology could prevent future ticket fiascos.  In light of the recent antitrust deliberations in congress between Ticketmaster and the music industry, discussing if blockchain technology could come into play for a better ticketing experience might be a good approach. With its decentralized technology allowing users equal access when grabbing tickets. Blockchain could potentially take back the control, as artists would no longer have to rely on third parties.

In Taylor Swift’s own words, “It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”  

Züs believes that their blockchain could be used to create a decentralized fan club where Taylor would have more control over her albums, tickets, and interactions with her fans, without the need for an outside entity.  Blockchain could help reduce ticket fraud and make it easier for Swifties to purchase tickets directly from Taylor Swift.  

So, how could blockchain technology have prevented the Ticketmaster mess from happening in the first place? 

There are lots of ways….

For those who may not know, blockchain is a decentralized network that allows users to interact with apps and contracts without needing an intermediary.  This means transactions are transparent and immutable, preventing ticket scalpers from being able to purchase a large number of tickets just to resell them at a higher price. This would be a huge relief for Swifties, like me, who just want a fair chance at getting tickets to see our favorite artists live. 

A brief interruption and slight malfunction

After Ticketmaster’s presales system broke down, scoring tickets to see Taylor Swift in concert is no easy feat. It is a shame that many people were left without tickets or had to spend thousands on the only options left.  If you do score tickets, Ticketmaster and other ticketing agencies often add service fees to the price of the tickets, which can make concerts prohibitively expensive for some fans.  dApps built on blockchains, like Züs, offer a solution to this problem by allowing artists to sell tickets directly to their fans.  This would not only save fans money, but it would also give them peace of mind knowing they are buying tickets from a reputable source. 

It was all by design. 

Blockchain technology, like Züs, aims to create a more secure and transparent way to purchase tickets for events.  Currently, when buying tickets online there is no way to guarantee that the tickets are authentic.  Unlike traditional online ticketing systems, blockchain technology buyers can guarantee the authenticity of their tickets.  Sellers also receive payments directly and securely.

Can this be a real thing?

For artists like Taylor Swift, who value a sincere relationship with their fans, blockchain technology provides a direct way to release new albums without going through a record label.  Record labels typically take a cut of an artist’s sales. They also have a say in how an album is marketed and distributed.  With blockchain, Taylor could release her new albums directly to her fans! This would allow her more control over how her music is distributed.  Blockchain technology could also be used to create new types of musical experiences, such as concerts that are streamed live to fans around the world, even if we were somewhere else.  In the future, blockchain may well change the way music is created and consumed. 

Blockchain (Taylor’s Version)

Taylor has always been known for her close connection with her fans.  She frequently shares behind-the-scenes content and engages with us directly on social media.  Blockchain could provide her with an even more powerful way to connect with her fans.  For example, she could use the blockchain to release exclusive content to build even closer relationships directly with her fans. 

The old Taylor can’t come to the phone right now. Why? Because she’s dead.

While the old system, web2, is not yet deceased, blockchain (web3) offers several advantages that make it increasingly popular.  Web2, it’s you, you’re the problem, everybody agrees.  For years, we have been using web2, a system that is centralized and controlled by a few major corporations.  Blockchain offers a new way of doing things. One that is decentralized and gives power back to the people and artists themselves. We impatiently wait that she might try blockchain technology.  Plus, blockchain technology makes it easier to add more Easter eggs than ever before!

It’s just a question…

With blockchain, there is no need for intermediaries, which means that transactions are faster and more efficient.  It also provides greater security and transparency. Blockchain will likely play a role in revolutionizing the music industry.  What do you think?  Will we see a future without web2 entities like Ticketmaster?  Let us know in the comments. 

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